Archive for Entrepreneur

Exista comerţ online in .ro? (Revista The Investor)

Ca sa va captez atentia, DA! EXISTA COMERT ONLINE dar… din pacate suntem pe ultimul loc in Europa cu doar 10 % dintre utilizatorii de internet (8 milioane) care cumpara online.


Piata are o valoare de aproape 500 de milioane de euro cu doar 3000 de magazine online si 70 de milioane plati online cumuland un total de 1 milion de tranzatii cu cardul.

De ce pe ultimul loc?

Cam astea sunt cifrele noastre, ale romanilor, de ce? Poate ca la noi nu a existat comanda telefonica dintr-un catalog sau la noi nu exista o incredere prea mare in afacerile locale? Nu stiu sa raspund cu siguranta la aceste intrebari dar cred ca totul pleaca de la afacerile locale care nu isi dau seama de oportunitatea imensa care o are internetul pentru companiile lor.

Acum cateva luni existau cateva sute de mii de romani pe Facebook si acum sunt vr-o 3 milioane, asta va spune ceva? Oare cei 3 milioane de romani pot fi influentati cu ajutorul internetului? Haideti sa vedem:

Ce inseamana de fapt comert online?

Comertul online in definite presupune  o actiune electronic de la cap la coada, dar cum orice consumator este diferit asa este si piata din Romania de comert online, aici trebuie sa te adaptezi pietei ca sa poti face intradevar succes cu un magazine online.

O sa dau exemplu un client drag mie , Cristallini (magazine online de rochii) care in urma cu un an de zile avea doar un nume “Cristallini” si dorinta de a vine online rochii, la un an dupa a generat peste 100 de mii euro vanzari cu ajutorul internetului si are aproape 15000 de fani pe Facebook.

Nu este asa usor cum pare, in primul rand trebuie sa dispara mentalitatea romaneasca “fac un magazine online si am comenzi”, pot sa spun ca magazinul conteaza in proportie de maxim 30 % iar restul tine de partea de marketing online, analiza si de cum te adaptezi la piata. Cristallini la inceput a folosit magazinul online pentru a prezenta produsele, chemandu-le la showroom-ul sau pentru a convinge clientele ca rochile sunt asa cum arata pe magazinul online.

La doar un an dupa acestia au deschis un nou showroom, au facut un redesign la magazin si astazi au peste 10 comenzi online. Ce inseamana asta? S-au adaptat la piata din Romania si la cerintele ei.

Alt exemplu drag este Bacania Veche, bacanie cu mancarea buna care s-a promovat exclusiv pe Facebook si dupa numai 6 luni de la lansare au deschis a doua bacanie.

Ce sa ai success in comertul online?

Trebuie sa fi perseverent! Un magazine online este la fel ca unul offline sau poate chiar mai greu de administrat decat unul offline.

De ce? La un magazine offline ai costuri fixe, chiar daca sunt mai mari stii de ele de la bun inceput, in schimb la unul online trebuie sa investesti tot timpul in magazin, marketing, analiza si optimizare.

Marele avantaj al cometului online este posibilitatea de analiza a oricarui pas de marketing  astfel poti sa iti identifici foarte usor clientii si de unde vin cei care cumpara din magazin.

Piata de comert online din Romania este intr-o continua crestere. De la an la an aceasta creste cu peste 30% ceea ce arata o oportunitate reala de investitii in aceasta zona.

Sursa:http://www.theinvestor.ro/exista-comert-online-in-ro/

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The first online television in Romania with me as guest (LTV.ro)

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Deals: Livingsocial Groupon Facebook and Google [INFOGRAPHIC]

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Road to SUCCESS

It’s About Knowing Where You’re Going

You have to have a clear path as to where you want to go. As a startup, things change along the way. Your execution might make you pivot or implement a different solution. At the end of the day, you need to stick to a clear vision and problem that you’re trying to solve. If you’re lucky enough to succeed, the road to where you’re going may look a lot different than it did when you first started. Take a look at Google- make the world’s information freely available. That has been the goal from day one, and despite solutions consisting of email, maps, video, operating systems, and more, that is still their goal at the end of the day. Never forget where you are going as an entrepreneur with your company.

Don’t Forget Where You Started/Came From

This holds true for you as a person as much as it holds true for the company itself. Though we do it for more than the money, money can often change people to forget their humble beginnings. Many great entrepreneurs came from absolutely nothing – just an idea that might change the world one day. Don’t ever forget that child like desire you had the first day you started. If you harness that essence, no money or fame can ever change you. Never forget your family and your close friends that were there before you started upon this journey. The best thing a company can do is keep a list/wiki of company lore that will remind them of their adventures. The long flights, the growth in employees, the launches, the failures, and more from the early days.

Have the courage to fail

Failure is a part of anything in life, but having the courage to face it head on is what makes you stronger. We hear so much talk about “it’s okay to fail”, but I don’t think there’s enough clarification. You shouldn’t let your startup as a whole fail, that’s not something you should easily let happen. Startups are really a compilation of many small instances of victories and failures. It’s embracing those small instances of failures that will let you learn and adapt better. Think of embracing failure as the entrepreneurial equivalent of an immune system. By embracing failure, you learn what went wrong, what’s bad, and how to prevent it from happening again. You build up a resistance to that specific instance of failure.

Don’t break when broken

What goes up, must come down. Starting a company is a roller-coaster ride like none other. You will feel broken inside and figure it’s time to give it all up. That might be quitting yourself, selling the company, taking a weak deal, or even calling it quits on a smaller scale. DON’T. Emotions are fleeting and cloud your judgment. For the most part, something that makes you feel broken, should not break you. The true also holds same for the opposite.

Take everything given to you and make something better

Society is all about evolution, especially in technology and software. The greatest technologies take the fundamentals of what already exists in some form, but improves them with the new pieces that have evolved. Take every single relevant thing you can find and bake it in to your product to make something better. For some that might be mobile, social, local,etc. Always ask yourself: “Am I using all the resources that are available and making something better?” We literally get nowhere with complacency, but get everywhere with advancement. Don’t change the game, evolve the game.

Do what they say you can’t

The competitive nature of entrepreneurship is a fun one. Many people will tell you that it can’t be done or that it is too crazy. They will tell you that a better X can’t be built or you won’t be able to accomplish a small goal like fundraising or hiring. The people telling you this might not even be strangers, but close friends and family members. The only way to prove them wrong is to do it.
It’s not about the tech, it’s about what you do with it.

The tools and technology that is available to entrepeneurs just keeps on growing. Whether it’s social, HTML5, geolocation, node.js, cloud services, or whatever else, that’s not what this is about. Those tools by themselves are cool, but not that useful. The technology tools are like an artist’s paint brush or a baseball players bat. It’s about what you decide to create with those tools.

Make Others Scared Of What You Could Become

Entrepreneurs are often asked “So what if Google enters your market?” That’s a worthy question, but at the end of the day, your vision should be so mind numbingly amitious and huge, that it scares Google or someone else. Today you might be something small, but if you play your cards right, what you end up becoming is scary. The really smart entrepreneurs aren’t scared of the bigger guys as much as they are of the smaller, more nimble startups that COULD BECOME who they are now. At some point, everyone was no one.

Don’t finish where you began

Startups are all about momentum and forward moving progress. Every task, project, or new feature should be able to take you forward. It might even be okay if it took you backwards, as the journey backwards is still a journey. Spending a ton of time on something and just ending up where you began is something you should avoid as an entrepreneur.
Know what is within you, even if others can’t see it

Sadly, too many people in our industry disregard others that aren’t in the in crowd or very visible. They look at who an entrepreneur is now, but not at the true future potential of who that person will become.

We always want success now or even yesterday.

It’s hard for us to realize that things won’t happen as fast as we want them to. Courage is certainly a very important trait, but more important is having the patience to see things through. When we look at the success of others, we only see the end result. Even if we see the journey along the way, it is still a small snapshot. Take in the whole picture and realize that there are no overnight successes.

Fulfill your destiny.

It takes a while to get to this point, but you eventually realize what your destiny is in life. You clearly know what you were meant to do with your life and what the end result will be. It takes a lot of trial by fire to get there, but once you do, you will become unstoppable. The real key to fulfilling your destiny is figuring out exactly what it is. Once you figure out what that specific destiny is, it’s a long journey, but the fire it generates inside, will put you on auto-pilot.

The real work starts at the keyboard and with customers.

If you’re in a startup you’re either making something or selling something. If you haven’t made anything or sold anything, then I sincerely have no clue what you’re doing at a startup. Sure there are operational tasks that need to be handled, but all founders can bear that burden. As a whole, founders + early employees need to make sure their actions have a direct impact on something be made and/or something be sold.

Not every product or feature launch is a winner

Remember Beacon? Remember Google Buzz? Remember Yahoo! Live? Remember AppleTV V1? Well, you might, but not for good reasons. Not every feature or product launch is going to be a slam dunk. Even the giants in our industry like Apple can have products launch that don’t perform well. It’s impossible to shoot 100%, but what matters is that you take 100% of the shots that you should be taking.
Fire over flash

Pretty interface and nifty features are not the path to success. They are certainly a great advantage to have, but the product also has to have fire behind it. If you have a pretty application that provides no real “fire” aka utility to the user, then it won’t be used for long. Make sure you have fire before you have flash in your product.

Find Strength In Your Weaknesses

More and more, I’m finding out that my weaknesses are my strength. Weaknesses can be identified and attacked. If your company has a hole in its team, business model, or customer acquisition model, you can attack it head on. Find your weaknesses and figure out how to attack them in order to make your company stronger. It’s simple: the less weaknesses you have, the stronger your startup becomes.

Be motivated by your pain

Some athletes hit their high points when they reach the area of most pain. The pureness of facing the most difficult parts of your journey should be the most rewarding as they allow you to level up. When Facebook first started in the college market, they didn’t go after the schools where they could gain market share the easiest. Instead, Facebook actually went after universities where they would experience the most resistance and have the most pain ie- schools with existing social networks. If they could conquer this pain, they could easily conquer everything else.

Work/life balance is important, but there is no off switch for being an entrepreneur. You can’t just turn it off and come back to it 3 weeks from now. If you really want to do this. If this is your destiny, which for many many people it just isn’t, then it is something you have to keep at every single day of your life. Some are lucky enough that their first thing takes off. Your first, second, or even third thing might not take off. Stick with it and keep working at it every single day of your life.

Do not make excuses

Accomplishing something is a binary outcome. You either accomplished it or you did not. A lot of the times the end result will be the former, but don’t sugercoat it. It happened for a reason and don’t make excuses that act as scapegoats. Face success or failure head on. We often associate excuses with failure, but I think they can also be present in success as well. Though it’s good to be humble, you shouldn’t also make excuses for your success. Realize your what you did right and the hard work associated with it.

Excuses are exactly just that- excuses.


Source:http://onstartups.com

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MUHAMMAD ALI TRIBUTE

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